Trace Adkins appeared at Hard Rock Cafe Hollywood Blvd to reveal the limited-edition pin that will raise funds and awareness in support of American Red Cross Month this March. Trace said, "As a Red Cross spokesperson, I would like to thank Hard Rock for getting involved in creating a cool, and meaningful, accessory that will help raise funds for this esteemed organization. The pin serves as a reminder that the work of the American Red Cross is ongoing, far beyond emergency relief and disaster response." The new limited-edition pin features the globally recognized Red Cross logo embedded in the Hard Rock’s signature guitar. It will be available on www.hardrock.com, as well as in US cafe, hotel and casino locations, with 15% of the retail price benefiting the American Red Cross. ($12)