Bye-Bye Starplex, new name DOS EQUIS Pavilion
Heineken signed a marketing deal that gives Dos Equis exclusive naming rights to the venue. Opened in 1988 as Coca-Cola Starplex Amphitheatre, then came the corporate sponsorships and names changes to Smirnoff Music Centre, Superpages.com Center, and most recently Gexa Energy Pavilion from 2011-2017….back to Starplex and newly re-named again!
We'll drink to that!
HEINEKEN USA has signed a marketing alliance with Live Nation giving its key Mexican import Dos Equis® exclusive naming rights to the Starplex Pavilion. The largest amphitheater in the D/FW area will be renamed Dos Equis Pavilion. @DosXXPavilion pic.twitter.com/97Qhub902f
— Fair Park Dallas (@fairparkdallas) April 20, 2018
Goodbye, Starplex: The Dallas music venue has (another) new name https://t.co/uUWZX8mQRN pic.twitter.com/CjkHJ9NIJB
— Dallas Morning News (@dallasnews) April 20, 2018
