On February 17, 2023 Visit Fort Worth debuted a new marketing campaign at their 10th annual meeting called The Unexpected City. The campaign is designed to promote tourism to Fort Worth and covers dozens of locations around the city.   

The campaign captures Fort Worth’s bold, warm and welcoming atmosphere and highlights the unexpected sights, sounds and flavors of the city.  

The focal point of the campaign is a new cinematic commercial featuring the iconic voice of actor Jimmy Stewart from the 1977 short film, The Unexpected City.  Check it out!