The price increase is for regular brewed coffee. The Company said, the majority of lattes, mochas, tea lattes, iced coffee, frappuccinos, and iced tea will not change at nearly all U.S. locations. WHY the PRICE HIKE? A Starbucks spokeswoman said: The new cost of coffee is decided on “a product-by-product and market-by-market basis.” The brand says it has seen a rise in operating expenses, while its cost of sales (including rent) rose 13 percent.
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